Offering an unprecedented look behind the scenes at McVitie’s, one of the nation’s favourite biscuit manufacturers, this film heads from the factory floor to behind the scenes at the filming of a brand new TV advert featuring a very special guest star. Charting the high-risk journey of what it takes to launch a brand new biscuit, this film follows the development and launch of The White Chocolate Digestive from testing through to production, and on to the supermarket shelves. There is a lot riding on its success. Will it impress the shoppers and how will it go down on social media? Will this new launch pay off the millions it has taken to get it right?
Format
1x60Broadcaster
Channel 4Producer
ITNDefinition
HDYear of Production
2024Director
TBC
Running Time
1x60
Year of Production
2024
Production Company
ITN
Commissioned By
Channel 4
Broadcaster
Channel 4
Awards
Available in HD
Yes
