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Offering an unprecedented look behind the scenes at McVitie’s, one of the nation’s favourite biscuit manufacturers, this film heads from the factory floor to behind the scenes at the filming of a brand new TV advert featuring a very special guest star. Charting the high-risk journey of what it takes to launch a brand new biscuit, this film follows the development and launch of The White Chocolate Digestive from testing through to production, and on to the supermarket shelves. There is a lot riding on its success. Will it impress the shoppers and how will it go down on social media? Will this new launch pay off the millions it has taken to get it right?

Format

1x60

Broadcaster

Channel 4

Producer

ITN

Definition

HD

Year of Production

2024

Director

TBC


Running Time

1x60


Year of Production

2024


Production Company

ITN


Commissioned By

Channel 4


Broadcaster

Channel 4


Awards

 


Available in HD

Yes


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